Kawaii! Japan's Culture of Cute

A book called out to me in Waterstones a few months ago, and I knew it had to be mine. It is 'Kawaii! Japan's Culture of Cute'.

Its this awesome reference book of all things celebrated as 'kawaii' or 'cute' in Japan, which is a lot of stuff! This book looks at the beginnings of the 'kawaii' phenomenon and how its evolved over the years. Its stuffed full of interviews with various designers and illustrators who have shaped/are shaping how kawaii is perceived in Japan today.

Now I'll just let the pictures do the talking...